committed to animal welfare, sustainability and traceability

The SRS® Group consists of over 1200 Australian family-owned Merino farms and its producers are some of the most progressive in the industry. We are committed to the ethical treatment of animals and sustainable farming practices. Trace-back from fabric to farm provides end users with ultimate confidence in terms of:

Ethical Treatment of Animals:

• Non-mulesed
• Low stress
• Ease of shearing and management
• Bred for natural resistant to fly strike
• Family-owned

Sustainable Production:

• Minimal chemical use
• Low carbon footprint
• Regenerative agriculture (native perennial grasses, cell grazing)

To learn about our producers and how they are caring for their animals and land see Our Stories.